Top 5 Health and Fitness Apps in New Zealand for Q1 2024

During the first quarter of 2024, the top 5 health and fitness apps in New Zealand demonstrated varied performance trends across downloads, revenue, and active users.

AllTrails: Hike, Bike & Run showed a notable decline in weekly revenue, starting at around $8.4K in early January and dropping to approximately $4.7K by the end of March. Weekly downloads also decreased from 4.3K to about 3.1K during the same period. However, the app maintained a relatively stable user base, ending the quarter with around 16.6K active users.

Strava: Run, Bike, Hike experienced fluctuating revenue trends, starting at $16.7K and peaking at $17.4K in mid-March before settling at $17.3K by the end of the quarter. Weekly downloads showed a slight decline, averaging around 2.9K in January and tapering off to roughly 2.2K in March. Active users remained relatively stable, ending the quarter at around 37.5K.

Impulse - Brain Training saw a significant spike in both revenue and downloads in January, with weekly revenue reaching $7K and downloads peaking at 7.3K. However, both metrics declined towards the end of the quarter, with revenue dropping to $1.4K and downloads to just 74. Active users followed a similar trend, starting at 538 and peaking at 11.3K in mid-February before declining to 2K by late March.

ShutEye®: Sleep Tracker, Sound maintained steady revenue throughout the quarter, starting at $4K and ending at approximately $4.3K. Download numbers fluctuated slightly, starting at 3.1K and dipping to around 1.8K by the end of March. The app's active user base remained consistent, ending the quarter with about 5.4K users.

JustFit: Lazy Workout & Fit had a stable revenue trend, with weekly earnings starting at $7.8K in early January and ending at around $4.3K by late March. Downloads saw a slight decline, starting at 4.6K and tapering to approximately 1.9K. Active users also showed a downward trend, starting at 4.5K and ending the quarter at around 2.6K.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.